Optimistic about the Chinese market, Sandvik accelerates the localization process in China
optimistic about the Chinese market, Sandvik accelerates the localization process in China
China Construction machinery information
Guide: after setting up the world's largest assembly plant in Shanghai, international industrial giant Sandvik continues its aggressive investment and construction in China. On August 24, Lars josefsson, the president of the company's mining engineering machine, announced the establishment of a new R & D center in China. This is Sandvik's latest introduction to the East Asian market
after setting up the world's largest assembly plant in Shanghai, international industrial giant Sandvik continued its aggressive investment in ChinaOn August 24, Lars josefsson, President of mining engineering machinery of the company, announced the establishment of a new R & D center in China. This is Sandvik's latest layout of the East Asian market, and it is also another measure to accelerate its localized production in China
however, it declined to disclose the total investment of the entire R & D centerAke Roos, global vice president of Sandvik R & D engineering and quality, said, "this is our tenth R & D center in the world, but unlike other places that focus on the research of products with a certain type of elasticity that can reach five times that of steel, the R & D center in China will focus on different product lines to meet the multi-layer needs of this huge market in China and even Asia."
the R & D center will account for 10% - 15% of Sandvik's global R & D strength. Develop products in line with the Chinese market by combining local technological advantages such as Chinese universities and personnel; And through its own engineering and technical capabilities, Sandvik serves as the support and service center of its local production base and assembly plant in China
last year, Sandvik built a new plant in Jiading, Shanghai, which is seven times larger than the first phase plant built in Shanghai in 2005. All the equipment has the best technology, quality and safety performance of the company, and produces most of the products including rock drilling rigs, crushers, forklifts, etc. the production capacity in 2010 is expected to double year-on-year
behind the continuous investment, it tests the opportunity cost of Sandvik to occupy the Chinese market as soon as possible
Antonin beurrier, President of East Asia of its mining engineering machinery company, said: "during the financial crisis, China's mining machinery industry was not affected, and the market is still expected to rise by 15% this year. Our development speed is basically twice the growth rate of the industry."
the overall sales volume of Sandvik mining and engineering machinery company in China in 2009 was 2 billion yuan, accounting for half of the group's business in China. Among them, 25% comes from construction projects, such as crushers and tunnel excavators, so composite materials can only make you unexpected to use electromechanical driving fatigue experiments; 75% comes from mining
in addition, the establishment of R & D center is also a measure for Sandvik to solve the challenge of localization processLars josefsson once told that before 2006, all of its products sold to China were imported, but in order to achieve localization, 75-80% of its products must be made in China. For example, Jiading factory, with an annual output of more than 3000 sets of equipment, will supply not only China, but also the global market
"in order to quickly and effectively realize localization, Sandvik will also establish a service center in China to be closer to customers, and at the same time increase the technology transfer from foreign factories in Canada, Europe, Australia and other countries to Chinese factories, so as to achieve the market purpose of Chinese buyers to reduce energy consumption and improve automation." He said